CORPORATE WORLD

Sunfeast India Run As One goes live

Staff Reporter,
18/08/2020   0 Comments

Sunfeast, a biscuits brand along with Procam International, a sports IP creator, announced Sunfeast India Run As One, earlier this month.

This first-of-its-kind, citizen-led participatory initiative, dedicated in support of those distressed since the nationwide lockdown due to the pandemic, commenced/went live on India’s 74th Independence Day, 15th August 2020.

With support and encouragement from wellness and fitness icons like Rahul Bose, Tiger Shroff, Milind Soman, Abhinav Bindra and global marathon champion like Eliud Kipchoge many inspired individuals have registered for the virtual initiative, whose goal is to cover the total distance between Kashmir to Kanyakumari 74 times. Be it through walk, run, jog or cover kilometres on a wheelchair, every registration adds to the contribution.

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