CNBC-TV18, an English business news channel, undertook a CSR initiative against marine pollution and litter in association with popular environmental activist - Afroz Shah and his foundation. The collaboration saw the broadcast channel and the foundation organize a special cleanliness drive on 14th September at Versova beach.
Majority sections of the population are unaware of the hazardous implications that it possesses. Through this campaign, the aim was to call out to ‘environmental superheroes’ and urge them extend their support in cleaning the beaches and raising awareness on the irreversible damage caused by marine pollution. The initiative was further amplified via various multimedia tools that included digital, social media and broadcast. The campaign was promoted across Television, Social media and Radio interaction (via Ishq FM - Official Radio Partner), urging people to step out and help create a cleaner environment.
Commenting on the initiative, Mr. Basant Dhawan, CEO – English business news cluster, Network18 said, “CNBC-TV18 has established itself as the trusted choice for the Indian audience. Through this initiative, we aim to educate and influence our viewers from across the nation to join hands and help in keeping our environment clean. Our endeavors towards the betterment of our society will continue through actionable conversations and on-ground efforts.”