Setting the festive fervour, the Idea Music app has curated music reflecting diverse form of Indian culture with the latest folk and devotional songs from different parts of the country, being made available for Idea customers on the digital platform. Commenting on the offering, Sunil Tolani, Head, Digital, Idea Cellular Ltd. said, “Music is synonymous to festivals in India. The diverse form of Indian culture is reflected in music and to delight our listeners, Idea Music has a curated playlist for every festive celebration for listeners to enjoy the festival fervour.”
The handpicked playlists include folk songs by Sachidanand, Surya Sukta by Priests of Kashi, Gayatri Mantra by Suresh Wadkar Utsav Geeto by Parth Oza, a special collection of beat thumping Punjabi songs for Lohri by Sanjeev Verma and Sukhbir and a compilation of music for Magh Bihu of Assam with “Bihu Geet” featuring various artists such as Bhupen Hazarika, Snehalata Das and Khagen Mahanta, Pokiri Pongal, Kaapathu Karupa from maestros KJ Yesudas to SP Balasubramaniam, evergreen, patriotic songs for the Republic Day celebrations by A.R. Rahman, Sukhwinder Singh, Daler Mehendi, Hariharan, Lata Mangeshkar, Kailash Kher, Alka Yagnik, Sonu Nigam, Udit Narayan and Kumar Sanu. The app has also curated devotional songs for the upcoming Mahashivratri.