GAIL (India) Limited released a video titled ‘A Grey Day at School’ in the direction of Sushant Shukla as part of Hawa Badlo campaign committing to improve the air quality by joined societal efforts, and urge people to sign up as Hawa Badlo warriors. The video narrative revolves around a school Principal’s dream of how air pollution is impacting the lives of children.
The video aims to create awareness about the consequences of environmental contamination caused by human activity and motivate people to inculcate air-friendly habits such as switching to CNG/electric vehicles, carpooling, and use of public transport. As individuals, there are multiple things one can do to save our planet, our environment and, indeed ourselves.
Sharing the thought behind the campaign, Mr. Gajendra Singh, Director (Marketing), GAIL (India) Limited, added, “As per a UNICEF 2016 report, almost 300 million children around the world are exposed to toxic levels of outdoor air pollution. Children are more vulnerable than adults to air pollution, as they breathe twice as quickly & their respiratory tract more permeable. Considering the growing environmental concerns worldwide, we decided to do something that will help us sensitise people on a large scale.”