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PSU MARKET

TRIFED plans to scale up marketing

Staff reporter, New Delhi
22/09/2017   0 Comments

TRIFED, a PSU under Ministry of Tribal Affairs, has planned to scale up marketing of tribal products through increase of its retail outlets ‘Tribes India’ throughout India and other retail marketing activities. 

TRIFED’s efforts for market development of tribal products envisage enhancing income of tribals by way of providing marketing support for the various hand-crafted products they produce. TRIFED opened its first showroom by the name of ‘Tribes India’ in April 1999 at New Delhi and progressively established a chain of 42 retail outlets out of which 29 are its own outlets and 13 outlets have been functioning in association with State level organizations on consignment basis. 

The sales have shown an increasing trend from Rs 162.56 lakhs in 2005-06 to Rs 1,117.85 lakhs during 2016-17.
 

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