Having the theme of “Digital Outreach and Future of Marketing Practices”, the two day long sixth International Commerce Conference (ICC) 2018 of the Department of Commerce, Delhi School of Economics was inaugurated yesterday by Ravi Shankar Prasad, Union Minister for Electronics & Information Technology and Law and Justice. The Conference would have three plenary sessions on Understanding Digital Consumer and Marketing Practices, Social Media for Social Causes and Analytics: Present and Future. The sessions would have a panel of five to six speakers and around 150 research papers concerning the conference tracks will be discussed. Among others, the Conference was attended by Dr. Yogesh K Tyagi, Vice Chancellor, Delhi University, Professor Pami Dua, Director, Delhi School of Economics, Professor Kavita Sharma, Head and Dean, Department of Commerce, Delhi School of Economics and Professor Jagadish Seth, Emroy University.
During the Conference, Prasad said, “India’s digital ecosystem is very very powerful, which also necessitates the stronger cyber security, cyber training and cyber coordination. I am pleased to learn that Delhi University is going to start a separate department for Cyber Security. The government will provide all possible support as India is soon going to be a powerful centre of low cost cyber security products. Today the consumers will become the creator of his own content, and all the traditional norms of marketing will change. This is new manifestation of emerging India, wherein you need a platform, which is accessible, which has application, and which can be adopted; and Digital India is creating these opportunities.” Sharing his thoughts on Digital India, Prasad added, “India is strongly poised to lead the Digital Revolution of the world. Digital India is more for the poor and underprivileged, designed for empowering ordinary Indians and bridge the divide between Digital haves and Digital have nots. Most importantly, Digital India aims at Digital Inclusion, which is the basic philosophy of India which the world today has been appreciating.”