Volkswagen has recently launched the limited edition of its carline Polo GT - The Polo GT Sport.
Kamal Basu, Head, Marketing & PR, Volkswagen Passenger Cars said, “The Polo GT has been an integral part of the Volkswagen portfolio in India and we recently strengthened the proposition with the introduction of the Sport edition. Retaining the legacy of ‘Respect’ the new TVC seamlessly demonstrates the powerful product attributes that conveys a strong and bold message.”
While on the campaign Rahul Mathew, Creative Head, DDB Mudra West, said: “You don’t even have to go through the specs to see that the Polo GT Sport packs a serious attitude. It’s this attitude we wanted to capture in our communication. And what better way to bring attitude to life than through some good ol’ rivalry.”
As a creative partner to Volkswagen, DDB Mudra West’s intends to introduce the Polo GT’s new avatar – the Polo GT Sport to India, Bureaucracy Today has learnt.
Keeping the ongoing theme of ‘Respect’ intact, DDB Mudra West decided to play on the makeover of the Polo GT Sport.