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Telenor launches ‘Be a Cyberhero’ campaign

Staff Reporter, New Delhi
17/06/2017   0 Comments

Telenor Group has launched ‘Be a Cyberhero’ which is a digital and social media campaign that intends to support Telenor’s 2020 goal to educate four million children in online safety practices across its 13 international markets.

The 2017 initiative is running under the ‘Be Smart, Use Heart’ Telenor global programme that had launched in 2016, which builds on the local success of several country programmes. 

In Asia, half a billion children projected to have Internet access by 2020, Telenor came forward to support Stop Cyberbullying Day in 2016 and through multiple online safety initiatives throughout the year. 

The effort gathered 259 million impressions of their #useheart hashtag to promote awareness of online safety and cyberbullying.

In 2017, the company presented the custom-made ‘Be a Cyberhero’ profile picture filter for social media, cyberbullying tips, graphics and multimedia, as well as other awareness-building activities on the Telenor Group Facebook page.  

Telenor India identified the issue and came up with a way to fight the problem. With the launch of its flagship programme –WebWise, Telenor India focused on children’s cyber safety & security in India. 

With this program Telenor India has been conducting workshops for school children, teachers and parents.

In last couple of years Telenor India has educated more than 55,000 students and teachers on safe internet practices by conducting more than 210 workshops in 110 schools in 13 cities.

These workshops are conducted by the WebWise ambassadors where they run an interactive session on internet safety. 

Zainab Hussain Siddiqui, Director, Social Responsibility, Telenor Group said, “This initiative is aimed at educating netizens about cyberbullying and practical ways of addressing it. It supports our wider commitment to support SDG#10 Reduced Inequalities through several interventions by 2020. 

“In online safety, we have pledged to train four million children so they are empowered to engage confidently and responsibly on the internet. Be a Cyber Hero campaign also supports our multiple on-ground initiatives now reaching scores of children, parents and schools across our markets”, he further stated.

Telenor (India) Communications is a mobile telecom operator offering most affordable and value for money prepaid voice and data services in India.


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