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Samsung leads tablet market share in India

Dipen Pradhan, New Delhi
31/05/2018   0 Comments

Samsung leads the tablet market in India with 21.3 percent total market share in CY Q1 2017, followed by Datawind securing the second position and Lenova at third, according to IDC’s Worldwide Quarterly Personal Computing Device Tracker report.

The iBall tablet has secured fourth position and Apple at fifth, the report states, Bureaucracy Today has learnt.

“Samsung shipments increased 4.0 percent quarter-on-quarter (QoQ) in CY Q1 2017, primarily due to healthy growth in commercial shipments,” IDC the report states adding that its Galaxy J Max continues to be the top selling model for the company followed by Galaxy Tab A.

Meanwhile, Datawind's tablet secured the second position with 20.7 percent market share. Although shipments grew by 16.7 percent from the previous quarter, shipments are down 38.9 percent over Q1 2016. 

“Datawind’s slowdown is primarily due to demonetization in Q4 2016 and partial transition in channel operations from third party television sales to setting up its own TV home shopping channel,” the report states.

Lenovo tablets placed third with 20.0 percent market share as shipments remained stable over previous quarter. Two-third of Lenovo’s shipments in Q1 2017 went to commercial segment.

iBall maintained its fourth place standing with 4.7 percent QoQ in Q1 2017. “With increased participation in commercial deals, iBall is expected to gain momentum in commercial segment while most of the other key India vendors continue to be consumer oriented,” the report states.

Apple, despite its shipments declining by 38.2 percent, compared to previous quarter, secured the fifth position in the chart. Its iPad Air 2 remained the top selling model for Apple constituting more than half of its total shipments in Q1 2017. 

“Limited shipments of iPad mini, which accounted for over one-third of total shipments last quarter, would result in shrinking of iOS market in India,” the report states.


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