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Chinese vendors grip Indian smartphone market

Dipen Pradhan, New Delhi
16/05/2017   0 Comments

The IDC’s Worldwide Quarterly Mobile-Phone Tracker reports that China-based vendors have continued to strengthen their grip in Indian smartphone market having shipped over 27 million smartphones in India in CY Q1 2017.

The vendors captured 51.4 per cent share of the smartphone shipments in India with 16.9 percent sequential growth and impressive 142.6 percent growth over the same period last year, Bureaucracy Today has learnt. 

In contrast, share of homegrown vendors dropped to 13.5 percent in the Q1 2017 from 40.5 percent in Q1 2016, it added.

The Market Analyst (Client Devices) of IDC India, Jaipal Singh, said: “Though homegrown vendors are making attempt to recapture the lost ground with new launches in 100 USD, as well as in the mid-range segment, intense competition from China-based vendors continues to be a major challenge and is expected to increase in coming quarters.” 

He added, “Recovery of homegrown vendor is necessary for Indian smartphone market not only to fill-in the vacuum created for last few quarters but also to fuel the feature phone to smartphone migration.”

The IDC Tracker further reported that the online channel shipments in India grew by 7.7 per cent in Q1 2017 over the same period last year. 

“Over the time, online channel has established itself as a prominent distribution medium in Indian smartphone market with a stable contribution of almost one-third of total shipments for last few quarters,”  the Senior Market Analyst (Client Devices) of IDC, Karthik J, said adding that the online channel had relatively higher shipments of smartphones with superior features in comparison to the offline channel. 



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