Forever 21, a fashion brand of Aditya Birla, on Friday opened its first outlet in Silguri, West Bengal, Bureaucracy Today has learnt.
Abhinav Zutshi, Head of Forever 21 said, “West Bengal is known for its diverse ethnicity and fashion forward youngsters who love to experiment with edgy styles, which we feel is our core offering. The state is a fairly less explored market that has huge potential, which is why we are keen on expanding our base here.”
The store is located at Vega Circle Mall in Siliguri. The store, currently, is said to house its Spring Summer collection and stocks of chic fashion. With this new store, the brand has increased its store count to 16 across India.