As a part of its Children’s Day initiative, Mukul Madhav Foundation (MMF), the CSR arm of Finolex Industries Limited released a short film “Cup of Tea,” focusing on education and empowerment of rural India.
The film has received the official selection and nomination in over 72 international film festivals and has won several awards including the 2nd best short film award at the #EduDocInternational Short Film Competition held recently at India Habitat Centre, New Delhi.
Lauding this initiative, Mrs Ritu Chhabria, Director - Finolex Industries Ltd. and Managing Trustee - Mukul Madhav Foundation stated, “This is a big step for MMF as it is our first ad film and it strengthens the message of how education is the need of the hour for the children of our country. We have been fortunate enough to get donors to contribute towards the making of this film. We make an effort to communicate every small piece of work that the foundation does, but primarily, it is most important that people need to understand that MMF stands for education. And this was a good way to communicate it to the masses, as MMF is growing and has already provided educational assistance to over 1 lakh children.”
The release of this short film was accompanied by the launch of the first-ever crowd-funding campaign by Mukul Madhav Foundation. The campaign was launched on Ketto.org as a platform to raise funds of Rs 15,00,000 in order to support schools in rural areas across Maharashtra.