ITC Ltd has planned a range of events in the National Capital and other states including Andhra Pradesh, Telangana, Karnataka, Tamil Nadu and Bihar in support of 'Swachta-Hi-Sewa'. ITC is also organising educational camps, Nukkad-Natak, and other functions as a part of Public Awareness Campaign.
Earlier this year, NDMC has authorized ITC to implement its Wellbeing out of Waste (WoW) initiative in the national capital. These events are being conducted in the various localities in Delhi.
The whole objective of ITC's WOW initiative is to create public awareness towards improving hygiene, creating a cleaner and better environment so that there is a reduction in landfills.
ITC’s Waste Recycling programme, 'WOW – Well-Being Out of Waste', has been carried out extensively over the last decade across various parts of India with the objective of providing a practical and workable solution to this challenging task. It also promotes sustainable livelihoods for rag-pickers and waste-collectors.
During the year, in addition to Coimbatore, Bengaluru, Telangana and Chennai, the programme was expanded to Hyderabad, Delhi, Tirupati and Muzaffarpur. The programme covers over 64 lakh citizens, 25 lakh school children and 2,000 corporates. Further, the programme has created sustainable livelihoods for 13,500 rag-pickers and waste collectors. It has also created over 60 social entrepreneurs as part of the initiative.