Spectranet, the fiber internet service provider today unveiled its new brand name – Spectra and website – spectra.co .
As part of a revamped customer-centric strategy, the Company also launched its new product catalogue by introducing 100 Mbps only plans for its customers in Delhi, Gurgaon, Noida, Ghaziabad, Mumbai, Chennai and Bangalore.
With the new brand approach, Spectra has chosen a typography-led expression which resonates with the brand’s new offerings and agile customer support.
The company roped in Ochre, a brand and experience consultancy based in London and Dubai. Ochre had been working closely with the leadership team and customers to create the overall brand expression and experience strategy.
By providing 100 Mbps speed across all its packages at affordable price points, Spectra has set a new benchmark in the FTTH category in India. Spectra’s focus is to expand its footprint and reach deeper into its markets so that it can help make life better for more people and families. Recently, Netflix ranked Spectra erstwhile Spectranet as the fastest ISP in India.
Commenting on the announcement, Udit Mehrotra, MD & CEO - Spectra, said “By rebranding to Spectra, we intend to bring a new level of broadband experience to consumers. We are aiming to expand our business operation to maximise our customer outreach in the cities we are operating. We are fully committed to offer higher speeds, better service, and an overall better experience to our customers; at par with services offered globally in the developed countries”
The new brand aspires to deliver not just speed but will also follow on three principles - Speed, Service and Simplicity. The company recently forged a partnership with content service provider Hungama.com and is also planning to add more content solutions for its customers to enjoy wider range of services to its customers.